Do you want to take advantage of the latest social marketing changes? Looking for expert insights to help you get your marketing plan on the right track?
In this article, 21 top marketing experts share their predictions to help you prepare your marketing plan for the coming year.
1. The coils contribute to the overall success of Instagram marketing
Recently, Adam Mosseri, head of Instagram, said the platform adopts a paradigm shift where users are demanding more entertaining video content. This means that companies are starting to adopt this change as soon as possible to efficiently market the platform in the platform in 2022.
The video must now become an essential part of your strategy - but simply strike The recording and removal of an ordinary video is no longer sufficient. . It must be creative, innovative and entertaining to stand out in today's digital marketing landscape.
When incorporating more video content into your strategy, it is important to note that your audience's attention has become shorter and shorter over the years. The need for quick and new content has become more and more widespread, so your Instagram marketing strategy should be aligned with the one leaving Instagram coils and short entertaining videos.
My team has always found that the coils are creative about organic and realized advertising, especially advertising creations, including more primary / authentic and do not look like a typical announcement.
However, it is essential that all the values of the video and coils you create provide value to your audience and strategically returned to your offer. By hoping on random trends without content with aligning with your global marketing goals will not lead you anywhere.
For example, if you have a webinar funnel, you can use a coil or creative video to capture attention in power and attract people to click on your registration ad. If you are offering a service, you can use a coil / video to control people to your application or call reservation page. If you have products, you can create 2-4 coils each month to show it fun and innovative way.
Another useful valuable strategy we're going for in 2022 is that if you have some organic coils or videos that work well and you generate a lot of commitment, you can turn them into an ad by downloading Simply the coil of your Instagram account, then download that.
Video to run as an ad. This allows you to reach new people and build your warm audience, which can then be postponed or lifted for elegant audiences.
Another advantage of this strategy is that the audiences built via an integrated commitment, such as video views or your commitment with your content or profile, are Audiences are not influenced by users who opt out of IOS updates.
2 . The performance of Facebook advertisements is more efficient
Have you noticed something unusual happening with a lot of advertising experiences on Facebook on platform (lead generation ads, messaging ads, etc.)? They are more efficient than ever before.
It seems that with all the pixel debacle of 2021, Facebook has done fancy footsteps so that some of its easier products to use are much more efficient. Hope the trend continues!
I am also impatient to warmly welcome the next monitoring iteration - a more steric conversion API and an advanced Pixel.
Plus, I see, as we probably all do - that 2022 will be the Hipper in a new era of a shorter era. If you want to win, think short. You want videos that are as easy to digest, informative and entertaining as possible.
Although some people can scoff at the appearance of features such as Reels and Platforms like Tiktok, don't be fooled by any mistakes, a short, educational and entertaining video is here to stay.
And not just in organic matter. Take these reels and tiktoks and try them out in your ads. They work very well. Link your short videos with good old narration and it's a game made in heaven.
3. The Old Becomes New Again: Long-Term Content Returns to the Lead
Obviously, 2021 has been a short year for the media. The explosion of Tiktok, the widespread adoption of Instagram profiles and the introduction of short YouTube clips, we all focused on 15 seconds. However, there has been little change on social platforms. Tiktok extended to 3 minutes.
The reels went to 60 seconds. These small subtle changes are the beginning of the pendulum's trend toward longer content.
And let's not forget the live video. Social commerce is a big trend and you need many media to sell. Even Amazon has embraced live video.
If you have the gift of Gap, don't feel left out. Your day is coming faster than you think. If there's one thing the social giants are being careful about, it's time on the podium. It looks like the longer format of audio and video is already becoming central in 2022.
4. Niche Facebook experiments become important marketing channels
Although Facebook continues to dominate as a global social network with 2.9 billion monthly active users, more and more people want experiences in smaller communities, niche communities and sub-sub -cultures.
Fortunately, Facebook excels to offer these more intimate types of connected experiences as well. Brands and businesses would do well to double on three main areas to help deepen their relationships and build trust with their audience:
- Facebook Groups - Keep investing in building your group perfectly connected to your Facebook Page. At this year's annual Communities Summit, Facebook introduced several features to create powerful and more engaging groups for admins and members. Extensions include the ability to create subgroups - paid and free subgroups, stores for merchandise sales, community fundraising, and many more.
- Live Audio Rooms - This feature continues to benefit users on Facebook. Take advantage of this format within your Facebook group to connect more intimately with members. It's very easy and you don't need a camera!
- Facebook Live - Don't forget the live broadcast as well as the audio. Live video is always so powerful and the best thing you can be in person (well, no matter what the impending metaverse!). Live video provides a great opportunity to communicate in real time with your supporters.
And sure enough, go to facebook Reels, if you can, to get the most out of your reach and organic engagement. Meta will continue to roll out this video format and push it into full screen short run very aggressively.
As long as Tiktok remains a formidable competitor, Meta Platforms, CEO Mark Zuckerberg and the team will give significant weight to similar characteristics. And now, it's Instagram and Facebook profiles. So you can also enjoy this growing trend with free viewing.
5. Marketing specialists do not know the basics of marketing
Most companies and marketers do not pay attention to the basics.In 2022, most companies will still not embrace the video, even if they know they should.
Most companies (in particular B2B) will not discuss the costs and price considerations of their products or services on their website, even if they should.
Most sales and marketing departments will still not be aligned, even if they should be. Most websites do not provide self-service tools (such as pricing calculators, assessments, etc.).
Even if they should. Most companies will spend too much time discussing what the metaporessis will look at 10 years (and other things that does not matter almost as much as the essential), even if they should not.
The point: The basics will always matter the most, folks. Always. Attending to the basics provides an opportunity for marketers to easily improve their results.
6. The organic instagram video builds intimacy and trust
The video will continue to be the best way to create more confidence with your audience in order to sell more.
When Instagram was founded, it was a photo app, but today it's more important than ever to use a video if you want the work you are doing on social media to have a real effect on the line from your business.
The video is presented on the whole platform, including:
Instagram coils: These short-form videos get the most organic reach of any type of message. You do not have to use the wildest effects and transitions to take advantage of the exhibition reels.
Instagram direct messages: video messages and live video cats are a smart way to create a conversation. Make sure you say the name of the person you are talking about so that does not feel like a copy and a video of Paste. This is worth the extra time to create a real connection with an advance.
Instagram Live: You can bring up to three people on your Live Instagram, which add value to the subject you are talking about. In addition, their audience members will receive a notification that the person they follow are live, bringing a new audience to your show.
My word for 2022 is intimate. I think people wanted intimacy about social media - and businesses they buy more than ever.
7. The Instagram feature overshadows the strategic focus
By examining the number of features published in 2021, it becomes clear that Instagram is investing in e-commerce tools and creators like never before.
In 2022, I think we'll see more of what we had in 2021: Tiktok properties to support short videos, additional tools for influencers, stores, and creators — and with all of that, swamped. For some small business owners, Instagram can feel like a part-time job (in addition to their full-time job).
I think this immersion is very real, driving companies to social media to focus on other channels, while also motivating others to get smarter with their social media strategy.
Not showing a goal every now and then, posting an inspirational quote and sharing Instagram stories, it simply won't fuel your growth in 2022. I think business owners will be obligated to learn how to use Instagram effectively, as a selling tool and in a way that doesn't take more time and resources.
That all happens on reels and forget the other features, or simply using the features that really support what the company really needs the most currently (usually visibility, commitment, prospects or sales ), This change will help companies do not feel pressure to do it all on Instagram and jump in each new feature as soon as it is released.
Instead, including the powerful Instagram features and which are preferable to the growth of their next, commitment, prospects and sales, companies can invest in their Instagram account strategically and abandon the submerged To do everything.
8. YouTube Shorts is a distraction
You want to gain organic growth on YouTube? The most important thing you need to know is the way YouTube works as a whole and what the work of the algorithm is.
More than any other strategy or hacking on YouTube, understand that the entire work of the algorithm is to associate the good content with the right viewer is crucial and enter 2022, it is the key to success.
There are some tendencies and notable things to search as creator on the platform in 2022, so stop it:
How will your videos be found in search change. On YouTube for years, if you have found the right keyword, put it in the title and have had a strong marking strategy, you could easily skyrocket at the top of the search ranking for this keyword.
At the moment we head for 2022, tags fired very little importance to be found in search. The key to dominate research is more in the correct keyword, your title and your description.
YouTube Shorts is not where you should focus. This could be an unpopular opinion or prediction, but some creators have certainly seen success with shorts, I do not think that's where the platform is moving or where you should focus your efforts for be seen organic.
YouTube users want the content of the long form and long-term content converts better to sales, community building and sustainable growth.
The viewers you like to really want to get to know you and to know you, not just to find what they are looking for and leave. YouTube is a search engine, it is logical that viewers run on the platform when looking for a response to their problem and that creators focus strongly on the search for their content.
But, viewers who will turn into a community that will buy from you, do not just want to get an answer to their question and dip out. They want to know you and your brand.
Thus, when planning your content for 2022, try creating a strategy that focuses on research and creating a community on the platform - a community full of viewers that come back for each video.
to be different. YouTube thrives more and more on people who are not afraid to be different and do things a little out of the ordinary.
For example, Bailey Sarån, instead of offering makeup lessons at the race, put his own spin on and launched a series called "kill Mystery and makeup on Monday" where she does her makeup by telling a true crime story and his channel exploded. Then we have companies like WWE that go beyond just reposting clips from TV content and viewer interviews, YouTube exclusives, etc.
Finding a way to be different from others on the platform is what will win him over in 2022 and beyond.
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