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Competitive SEO analysis provides insight into why competitors exceed your competitors and what to do about it. Here's how it is done.
Marketing is all about explaining to potential customers why your products fit their best needs. To find out that, you need to know what your competitors offer.
The only way to do this is through competitor analysis - learn what your competitors do.
You have to build the best products and the best content you can, and know what your competitors do are part of it.
This guide includes best practices that will help you identify your competitors, how to rank, and what you can do. And make sure to combine these tips with your favorite competitor's research tools!
1. Identify your SEO competitors
You might already know who is the big player in your industry, but can you name your main SEO rival?
They are not necessarily the same.
In fact, you might have some SEO competitors outside your niche that you need to compete with in SERPs.
For example, a bakery in New York tries to rank for keywords such as "the best bread in New York" will compete with other bakery for the first page results.
But if the bread also tries to rank helps how to blog, they will compete with giant publishing such as Food Network and Taste of Home, too.
They will have their jobs suitable for them if they want to solve top 10 on their SERPs!
This applies in every industry:
Seo competitors over you are the people who rank in the first search page of the keywords you are targeting, regardless of whether they are your business competitors.
If you operate in a few niches, you might even have a different list of competitors for each service you offer with a little-to-no overlap between them.
Fortunately, find out who your competitors are as easy as entering your main keywords to Google and write your main competitor (or enter your keywords into your competitor's analysis tool and let it do all the weight lifting for you).
Even if you use a tool, it's in your best interest to monitor the SERP landscape you go inside (for example, if the target keyword is dominated by the video, you might want to think about creating video content to compete).
Pay special attention to competitors occupy local packages and zero positions too - You must have to compete for coveted spots!
2. Evaluation of keyword difficulties
Before you start analyzing certain link-building strategies or on-page SEO, it's a good idea to assess the strength of your SEO competitors.
Even though you can theoretically defeat any competitors in each niche and for any keywords, the number of resources needed for some keywords makes them unworthy.
Use your competitor's analysis tool to see the strength of the total domain of your competitors and then analyze certain factors, such as:
- domain authority.
- country domain and age.
- Indexing in search engines.
- List of catalogs.
- Backlink data.
- Alexa Rank.
- Traffic volume.
- Social signal.
Write information and display for every disadvantage that you can change for your advantage.
The higher the difficulty of the target competitor, their SEO strong, and it is difficult to surpass it.
Take frustration out of the finishing project.
Submit your deadline for expert freelancers who can get each task completed before each deadline - and maintain your business up to the top speed.
Focus on competitors with overall scores lower ranked good for niche keywords.
3. Look for new keyword opportunities
The term frequency analysis of inverse documents (or, because that's a mouthful, TF-IDF analysis) can be a useful method for enriching existing content with "right" keyword competitors you use.
This allows you to properly optimize your page for search engines, or to find your low competition keywords may have been answered.
Simply put, TF-IDF is a measure of how often keywords appear on the page (term frequency) multiplied by how often keywords are expected to appear on the page (frequency of reverse documents).
When you analyze TF-IDF, you might find that most of the top ranking pages for your target keyword share many of the same terms and phrases.
If you do not target terms that are relevant to the topic, then you need to add it to existing pages or create new content to increase your relevance in semantic search.
This concept is a little more complicated than other strategies that we will discuss but can quickly become an important part of creating a comprehensive content strategy.
For example, using TF-IDF, we find that high-ranking content for the keyword "recipe for coffee making" almost always contains specific information about a mixture of different coffee beans, roasting techniques, and filter types.
4. Analyze optimization on page & content in place
Using your competitive analysis tool to analyze SEO at your competitor's place will give you all the new gold power to do.
You will learn how often they publish content, what type of content they publishes, and which keywords they are targeting.
Pay special attention for:
- Metadata.
- The main strategy (title length, keyword in the title, the right title tag, etc.).
- Try to uncover their internal strategy too. Use this information as a benchmark for SEO efforts in your place.
- Find out what they are doing well so you can learn from it, and what is lost so you can do it better.
- When analyzing content, you will want to track:
- Topical relevance.
- What type of content or media are they make.
- Video length or number of words.
- Closed detail depth.
- When Googlebot crawled your website, all of this played an important role.
5. Exploring a competitor's backlink profile
One of the most important parts of competitive analysis is to find out where your rivals get their backlinks from and use that information to build a high-quality link for your website.
Dissecting the profile of your opponents link is a great way to find new link opportunities.
Again, you need a powerful SEO tool for this step - practically it's impossible to do it manually.
6. Check the site & UX structure
If you don't know that Google has focused on increasing user experience then you haven't noticed.
Almost all the main algorithmic changes we have seen over the past few years have been focused on UX - a better cellular experience, faster pages, and enhanced search results.
If your website is slower than your competitors, it is not responsive, or more confusing to navigate then it is something you really need. I recommend:
- Optimize your site map for better crawl.
- Prioritize page speed optimization especially for high value landing pages.
- Ensure each of your site elements built with search interventions in mind.
- To see what your competitors do, you will want to see their landing page:
- Analyzing the depth of their clicks.
- See if they have a page orphans.
- Look at their PageRank distribution.
If you analyze a competitor's website and see that they rank well even have websites that are outdated or mobile optimization terrible, it is a prime opportunity for you to get some real estate on the SERP.
7. Learn how they utilize social media
The exact nature of how social media intersect with SEO contested in hot, but some optimization specialist would not agree that it is a critical element of a sound SEO strategy.
Of course, that's because a good social listening tools do more than just going out with each new cat, your competitors tweeting.
A good social listening tool allows you to:
- Increase Website Traffic by tracking mentioning social media and engage with your audience - especially when people specifically use or look for your product.
- Track brands mention the social media platform and do the same (good social hearing tools must be able to monitor news sites, blogs, forums, etc.).
- Monitor user sentiment.
Some easy research you can do including monitoring:
- The platform where your competitors (or not) use.
- How often they publish new content.
- How they communicate with their followers.
- Which type of content gets the most involvement.
You might even want to track Linkless Mentions competitors, user reviews, and PR so you can see what their customers like their products or services - and what you can do better.
8. Try to track the expenses of competitors' advertisements
If you have done everything you can to optimize your website and you are still defeated in SERPs, maybe your competitors only take you out and use a paid traffic campaign to produce conversion and sales.
I recommend that it does not match any expenses for TAT for TAT, but you may feel valuable to monitor Google's advertising campaigns, promote content, banner advertisements, paid posts, and more so you can at least measure what other niches for advertising .
Conclusion
Now you have a handle on competitive analysis, the only thing left to do is keep doing it.
Continue making small repairs, keep tabs on your competitors, and monitor your ranking.
Finally, your hard work must pay off and you will start increasing your position.
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