Why did my campaign fail? Why does my campaign stop converting? I have spent $ XX and have no conversion. Why?
Let me discuss 5 main reasons why your campaign fails and how to fix it.
1. Not enough to test
No doubt, the biggest mistake made by beginner affiliates is not enough to test. Ordered in a few days after starting your first campaign very common but obviously not a good reason to quit affiliate marketing.
This is bad news for beginners with a low budget. Spend $ 10 and don't get more general conversions than you think. Depending on what you are trying to promote your 'test' budget may vary.
If you promote a lottery with one opt in the conversion process, then $ 10 should most of the time take you at least some conversions.
If you promote double opt-in offers with higher payments and higher requirements, then $ 10 may be almost enough to test some of the traffic.
Depending on the volume available at your preferred traffic source, the 'testing phase' might eat most of your budget. The higher the volume of traffic the higher the potential income but also the longer the testing phase.
If you are not sure what the test phase then let me explain. After you choose the offer, lander (or lander) and creative, you need to choose and test the source of traffic. Even when you already have optimized funnels, traffic will behave differently on every network, source, target and country.
While testing traffic you have to let your campaign uninterrupted for 3-4 days before analyzing the data and make the first optimization decision. In Zeropark, the minimum daily budget for all types of traffic is $ 20 which is a total of $ 60- $ 80 to collect data. However, the recommended daily budget is $ 100.
After that period, good performing sources and targets must be clearly identified but all the time it is very possible that your campaign will run confused.
It's hard to watch your budget going without seeing green, but without collecting data and optimizing traffic based on the data, your chances of success are slim. The best is the focus on learning a certain skill (vertical / advertising format / geo) than moving erratically between various ideas.
Don't jump from the campaign to campaign if you don't become a profitable last night. That does not mean that you choose wrong offers / advertising format / geo targeting - that means you have not enough to test.
If your first campaign is not profitable (even if you do our best to test the data correctly and optimize traffic) it is still not a good reason to stop. Some campaigns will not be profitable whatever you do. Sometimes you won't know why. The important thing is to learn from them.
Are there sources that show potential? Save on spreadsheets and test with different offers. Don't let valuable data discarded. Do not be discouraged. Test more offers, landers, and geo.
Rome is not built in a day. Super affiliates you know and admire, most likely do not produce millions of their first campaign. Even the second or third. They keep testing until they find a combination that works and that's what you have to do too.
Don't forget that you can always ask for your ad network representatives / source of traffic for the top of the latest players. They know exactly what the offer looks good in what Geos and they might even give you some ideas for what the best corner and creative work.
2. Optimizing too fast
The second largest mistake is connected closer to the first. Beginner affiliates tend to be very enthusiastic about making their first optimization. When they saw that their campaign had not changed well within 24 hours of its launch, they pulled the piece of optimization too early.
Cutting sources or placement is a good optimization strategy but only if you have enough data to be able to assess their potential accurately.
One or two conversions in one source vs. zero conversion in other not a large amount of data. Wait until the difference in the conversion is clearly visible. That's why we suggest letting your campaign collect data for 3-4 days before you start narrowing everything.
How much do you have to spend before optimizing?
It is also highly recommended to have a minimum purchase of $ 100 before proceeding to optimization. The recommended amount of conversion is not as easy as to determine. When it comes to the bid lottery, the test budget may be lower but you should wait until you have around 50 conversions. In the case of a higher payout offer, a budget of $ 300 $ 500 is recommended for the initial testing stage but the minimum conversion amount reaches around 20.
Please remember that these figures are general recommendations and not strictly must determine how you run your campaign. If you are a complete beginner they have to give you a good idea of what the phase campaign test looks like. There are many different strategies out there but one thing they all have in common is that you need significant data to start optimizing.
Also, cutting sources and targets do not have to be the first optimization you do. Initially, you must focus on observing traffic performance vs. desktop cellphones. Sometimes the performance difference between the platform must be easily visible and therefore the first logical step optimization.
Sometimes it might be a good idea to divide the two separate campaigns for mobile and desktop traffic as a platform usually has a different average bid.
In what frame do you have to optimize the campaign variable?
In general, the recommended order of optimization is: Version of the device platform, browser, OS, and OS.
After you get to optimize at the source level you have to make sure that your offer is competitive enough to win high-quality traffic. It is recommended that you cut the source only after they still do not convert after reaching a 70-90% winning ratio.
Always remember that any cutting will reduce the volume of traffic that comes to your campaign. If you target low volume geo or a very specific area then it might be better to focus on adjusting the offer from the source and target before making a wound.
If you are more-optimized your traffic, you might accidentally limit your volume so that even if you become a favorable advantage this will never go above one digit number.
3. Give too fast
If you are a beginner affiliate hoping to invest $ 100 and become profitable within a week then you might feel seriously discouraged once a week passes and you hardly make some conversions.
You really can't have high expectations when starting affiliate marketing. As much as learning or doing suggested courses, you can only really learn with testing. And testing takes time and money.
What will be estimated for the budget to try affiliate marketing in practice? Around $ 500 in terms of PPV or PPC traffic. This, of course, does not mean that if you have a lot less, you will never be profitable. It only means that in most cases the smaller the budget is increasingly difficult to find a working campaign
If you spend $ 20 for a campaign with one lander and one creative and decide to give up because of bad results then you will most likely won't work.
Affiliate marketing is about testing. Vertical what works where and what kind of traffic. Do research and stick to your choice. You may not switch niches when your first or second campaign doesn't work. Don't be afraid to ask for community assistance.
Campaign test for 3-4 days and then use 3-4 more days on optimization. If the ROI is still very low then you might consider killing the campaign.
When considering vertical switching at all, be sure to request an affiliate network representative and what traffic representatives are best performing at a certain time.
Most affiliate experts have their favorite vertical or geo. Sometimes they specialize in certain combo. It's usually because they take time and effort to test all types of traffic and finally, they find a functioning setting and strategy.
You must not give up after several failed campaigns. Sometimes campaigns, landers or creative need to be killed or stopped but it is very important for you to always learn something from every effort.
Save a notebook or google doc with your mind. The campaign is made of many components so it is good for analyzing each and each of them to draw conclusions about why they might fail.
Affiliate marketing is not a quick profit scheme.
It requires learning and testing and sometimes it may take a long time to start making profits after investing in the learning stage.
4. Poor landers
The majority of time campaigns do significantly better when using landers. So, the first mistake you can do when it comes to Landers doesn't use it. If you feel like a page referral page is well made and it must be enough to make the user convert then we recommend it is a testing a / b - pre-landed vs direct. That way you can really check whether your offer is at 10% that will look better without landers but you will test other options too, just to be safe.
Don't be a lazy affiliate who expects quick profits without trying. Cases where the converted offer is better without pre-landers rather rare so it is impossible that one of your first campaigns will be like that.
Why do you have to use your own landing page?
The landing page is a pre-sales point. They help warm users and introduce whatever you want to sell. They are important factors that affect your campaign performance.
That's why a direct link or using a wrong pre-lander might be the reason for your campaign failed.
Not everyone is able to buy spying tools at the beginning and it's okay. But there are other ways to find out what the best landing page. Again, asking repet-repet from the source of traffic or affiliate networks will be your best shot to get reliable information about the type of landing that works.
Simple offers with simple flow do not require a lot of thought when it comes to landers but you must always be careful of traffic network guides. It's usually easy to check out what kind of tanger is allowed and how aggressive them are.
If you make our own landers then you must pay attention to your style of offer. No one said professionalism was more than suitable pre-landed and offering landing pages.
Complete beginners sometimes make mistakes using landers that are very different from the offer page so they don't even advertise the same product.
Make sure your Lander clearly declares instructions on how to convert. Do you need users to share their credit card numbers or download the application, use the right instructions and explain the benefits of your product. Being convincingly possible and use simple CTA.
However, you can never really predict user preferences. Also, they may vary for different geo. It is always advisable to test more than one page of landing at once. Sometimes it is enough to make cosmetic changes but sometimes using a completely different angle may change the table on your campaign potential.
Appearances and text on Lander can make a big difference. Always make sure that the area, landers, and bid pages do not have significant differences or contradictions. They must be similar to the style, angle and content. Be careful with grammar errors and typos.
You also have to remember that when running a campaign in the best non-English geo is translating landers and creative or at least divide their tests on their English version.
5. Bad offers
Finally, your campaign may sometimes fail just because of bad offers. There is no amount of traffic filter optimization or creative pre-sufferers can make users convert if the offer is not quite interesting.
Sometimes it may be very unlikely to accurately assess which offers have potential. That's why it's always best to ask for recommendations. I can't emphasize enough of this - as a beginner, reaching assistance for network representatives and experts from the community is your best chance to make the right choice.
Also, you can't attach the offer you are running. Even when you personally think they make sense, it's very possible if they don't convert it well because users are not interested in them.
Offer can be paired badly with Geo, eg. Offer Deposit Time Time (FTD) should not be run in Tier 3 countries where the population is far worse than inside, for example, Tier 1 countries.
Another error you might make is to choose the wrong offer for the wrong budget. Beginners must begin with the lottery because this is the easiest and cheapest to run. What should not be started with high payment offers that might seem interesting because of potential profits but they need far more polished arrangements and higher testing budgets.
Be sure to offer research before you start running your campaign. Again, you might use spying tools or wonder. Make sure you have a combination of good offers, landers, (optional advertising material) with geo and ad formats. Some offers may work significantly better with cellular traffic only so it will be embarrassing to mistakenly pair it with desktop traffic.
Offer offers very important here too. Your conversion will not be counted if it comes from the wrong geo or platform, so make sure you pay attention to the description of the offer. You don't want to advertise vouchers to stores that are not in certain locations.
What products do you advertise cutting-edge? Lottery with the latest iPhone models will definitely appear much better than those who have a model that has been outdated.
Sometimes the offer may not be converted because the market is too saturated. Choosing the highest conversion offers from affiliate networks can work very well or very badly. If everyone runs the same offer at the same time (using the same advertising material), the user will stop paying attention at all. Sometimes the offer is less popular as possible the jackpot.
Overall, there is one thing that will help you determine why your campaign failed - it's a tracker. Yes, it is possible to start affiliate marketing without tracking solutions but it is not possible to scale or really know what works. Campaigns can fail on many levels and only using trackers will allow you to find out where people drop out of school.
So, to summarize, what are the top 5 beginner errors?
- Don't put enough time and efforts to test traffic before expecting results.
- Does not allow your campaign to collect enough significant data before starting optimization.
- Stop the campaign or offer and change the entire strategy too fast or too often.
- Underestimate the good and quality pre-sufferers.
- Choose the wrong offer and attach to it too long.
Hopefully, if you have made the mistake described above, you will know now how to avoid or fix it.
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